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Innovation with Compassion

P&G's McDonald explains how to gain share while improving the lives of consumers around the world.

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By: TOM BRANNA

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The global household products industry is under pressure, noted Robert McDonald, chairman of P&G at the World Conference on Detergents in Montreux today. Market growth slowed to 4% in 2009, compared to 5% the previous three years; consumer habits have changed; commodity costs remain volatile and the regulatory environment is difficult to navigate. Stil, the opportunities for growth are impressive, he noted. India spends just $3 per capita on household cleaning products, while China spend...

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